The HomeLend website, designed and developed by intox Creative under the creative direction of Chris Miale, has been recognized with a Silver Davey Award in the Website Design + Development category.
The recognition reflects a collaborative effort to transform a complex financial technology platform into a clear, professional digital experience that effectively communicates HomeLend’s services while reinforcing credibility within the fintech industry.
Rather than beginning with visual design, the project started with a discovery and strategy process focused on understanding HomeLend’s business model, service offerings, target audience, and long-term objectives. That strategic foundation informed every aspect of the website, from architecture and content organization to visual presentation and user experience.
The finished website was designed to present sophisticated financial technology solutions in a way that feels approachable, intuitive, and trustworthy while supporting HomeLend’s continued growth and market positioning.
"The strongest websites are built on strategy. Design should clarify, simplify, and communicate value. When the strategy is right, the creative work has purpose, and recognition like this becomes the result rather than the objective."
The Davey Awards honor outstanding creative work from agencies, studios, and organizations worldwide, recognizing projects that demonstrate excellence in design, digital experiences, and innovation.
About the Project
HomeLend engaged intox Creative to develop a modern digital platform that better reflected the company’s position within the financial technology industry. The project involved extensive strategic planning, website architecture, content refinement, interface design, and front-end development to organize complex lending solutions into a cohesive user experience. The resulting website provides a professional foundation that supports both brand credibility and future business growth.